Owner & Coach: Alex Paton

  •   Bachelor of Science (Human Nutritional Sciences)                  (B.Sc.Nutr.Sc.))
  •   Sport Nutrition Specialist
  •   Healthy Movement Coach
  •   CCF Life Coach (Certified Coaches Federation)
  •   Landmark Education Graduate
  •   MFC Fitness Theory & Movement To Music
  •   Bootcamp Instructor



SHOCK Nutrition extends our Health Education Seminars to sport groups, schools, business & corporate companies, highlighting basic & custom elements of wellness, life coaching and sport nutrition exclusively for each audience.

With emphasis on relevant, science-based nutrition and health research, SHOCK is enthusiastic to build a authentic connection between ourselves of our own health and happiness. Through our one-on-one Nutrition Coaching Sessions,  SHOCK assesses every individual’s current health practices, providing clientele with a feedback printout. Coaching can be in-person or via Skype for talk sessions, where we identify how to maximize daily nutrient intake and how to strive toward achieving a client’s specific goals. Often, our talk sessions initiate a personalized health package.

SHOCK Life Coaching draws on creating new consciousness to a client’s existing lifestyle; highlighting the relationship between our behaviours and our actions. Through outlining the unique elements that make-up a whole healthy lifestyle approach, SHOCK Life Coaching awakens the mind body connection in a client with : Fitness & Feelings in your Physical Body, Mind & Psychological Wellness, Emotional Awareness: Stability, Connectivity and Interactive Relationships, Occupational Career and Financial Contentment.


SHOCK Performance gets the luxury of meeting and working together with many amazing individuals and groups of people. From media to the everyday client, we are happy to help educate and encourage health.

Published Media:

Best Health Magazine (March April 2011) 5 risk factors for iron deficiency

Prairie Yoga Magazine (Winter Issue 2011 ) Breakfast Fuel Options

Qx 104 Winnipeg Radio -Speaking Engagement on Air: "Making Healthy Changes & Setting Goals"

Hot 103 Radio Website -4 Blog Segments on Daily Healthy Living with Miss Nutrition Mission


What people are saying about us:

“It is exciting to see just how much she knows about the science behind nutrition and fitness. I have never seen anything more comprehensive than the work that she does, her business is truly unique and steps outside of the box as to what other nutritionists are doing. I think the best part in all of her work, and something that sets her aside from the rest is taking your specific wants and needs, and then transcending all of her talent into becoming the best YOU; This is the best part about Alex and Shock Performance, she cares so deeply about the unique individual that you are, no matter the goal, whether big or small, she puts in all of her time and resources to help you achieve your personal best."

-SHOCK Client Samantha, Pursuing Balanced Daily Health in Nutrition, Fitness and Overall Lifestyle


"I have really learned to embrace her approach of eating clean, real foods and finding healthy alternatives for some of the foods that I crave. She provides fantastic recipes and is an endless fountain of information. Through some of my ups and downs she has provided me with support above and beyond my expectations. I am truly thankful for everything Alex has helped me with."

-SHOCK Client Cat, Iron"woman" and Cyclist Athlete


Nutrition Wellness and Sport Nutrition Seminar PAST EXPERIENCES include:

-Introduction to Food Basics and Sugar (Elementary, Middle & Senior Years)

-Manitoba Arthritis Association for Seniors Living with Arthritis

-Middle Years Female Body Image Empowerment & Self-Admiration Group Talk

-Eating Disorders & Self Appreciation Techniques Workshops

-Family & Couples Home Planning & Pantry Sweeps

-Parents & Parents To Be Nutrition Planning Workshops

-Workplace Wellness Custom Group Talks


Sport Groups including:

-Manitoba Provincial Hockey Team (17 & 18 Years) Sport Nutrition

-Youth Triathlon Sport & Race Nutrition

-Habitat for Humanity Bike Tour : Cycle of Hope Sport Nutrition

-Starke Crossfit Strength & Conditioning

-Crossfit Roborean

-In This Corner (ITC) Boxing Center

-The Running Room Run Club

-Winnipeg Cheer Coaches Association (Coaches & Athletes)